ãªã¿ã¹ã¿ã€ã«ã®ä»£è¡šåç· åœ¹ç€Ÿé·

åºå
žå
ïŒå
¬åŒãµã€ã
ãªã¿ã¹ã¿ã€ã«ã®ä»£è¡šåç· åœ¹ç€Ÿé·ã¯ãååŽçŸçŽããã§ãã
2015幎5æ15æ¥ã«èšç«ãããWebããŒã±ãã£ã³ã°äŒç€ŸãRITA GROUPãã®æ°èŠäºæ¥ãšããŠåµæ¥ãããŸããã
ååŽå¥œå€ªéãããèªèº«ãããŒãœãã«ãã¬ãŒãã³ã°ãåããçµéšããäºæ¥ãç«ã¡äžããŸããã
ååŽçŸçŽããèªèº«ã®äœéšè«
èªèº«ã®äœéå¢å ãšãã®åŸã®ãã€ãšããæåäœéšãããä»ã®å¥³æ§ãã¡ãæ¯æŽããããŒãœãã«ãžã ãç«ã¡äžããŸããã
äžåŠæ²»çãš3åã®åºç£ã§äœéãå¢ãã圌女ã¯ãããŒãœãã«ãã¬ãŒãã³ã°ãšæ é€åŠã®åŠç¿ã«ãããå¥åº·çãªäœãšå¿ãåãæ»ããŸããã
圌女ã身äœã ãã§ãªãå¿ã倧ããå€åããããšã宿ããä»ã®å€å¿ãªå¥³æ§ãã¡ã«ããèªåãšåãããã«ãã人çãå€ããã»ã©å¥åº·ã«ãªãçµéšãããŠã»ããããããªåŒ·ãæãããçãŸããã
RITA-STYLEã¯ããå©ä»ãã®ç²Ÿç¥ãæã¡ãä»äºãå®¶äºãè²å ã«è¿œããã女æ§ãã¡ãèªåèªèº«ãšåãåããå¥åº·ã§æŽ»åããçæŽ»ãéãããšãæ¯æŽããŸãã
ãµã©ãªãŒãã³ç掻ãçµããé信販売äŒç€Ÿãçµå¶ããåŸã2015幎ã«ããŒãœãã«ãã¬ãŒãã³ã°äºæ¥ã«é²åºã
WEBããŒã±ãã£ã³ã°ã®ç¥èãæŽ»ããã顧客ç®ç·ãéèŠããçµå¶ã§ã3幎åã§8åºèãå±éããŸããã
ç¹ã«ã女æ§é¡§å®¢ã®ããŒãºãçè§£ãããã¬ãŒããŒã®æ¡çšãšæè²ã«åãå ¥ããŠããŸãã
äŒç€ŸåãRITAãã¯ãå©ä»ãã®ç²Ÿç¥ã衚ããåŸæ¥å¡ãšé¡§å®¢ã®å¹žãã远æ±ããçµå¶ç念ãæã£ãŠããŸãã
ä»åŸãæé·ãç¶ããæ±äº¬é²åºãèšç»ããŠããŸãã
瀟é·ã®çµæŽãšãªã¿ã¹ã¿ã€ã«èšç«ã®èæ¯
ååŽçŸçŽããã¯ã2007幎ã«ãµã©ãªãŒãã³ç掻ã«çµæ¢ç¬Šãæã¡ãèªå® ã§èµ·æ¥ããŸããã
é信販売äŒç€Ÿãçµå¶ããåŸã身äœãåããæéãæžããå¥åº·ã«é¢å¿ãæã€ããã«ãªããŸããã
ããŒãœãã«ãã¬ãŒãã³ã°ãåããçµæã«æºè¶³ãã€ã€ããã¹ã¿ãžãªç°å¢ã®æ¹åç¹ãæãåããããè¯ããã¬ãŒãã³ã°ç°å¢ãæäŸããããã«ãªã¿ã¹ã¿ã€ã«ãç«ã¡äžããŸããã
顧客ç®ç·ã®çµå¶ãšãã¬ãŒããŒæè²
ãªã¿ã¹ã¿ã€ã«ã¯ã顧客ç®ç·ãšå¥³æ§èŠç¹ãéèŠããçµå¶ãè¡ã£ãŠãããç¹ã«ãã¬ãŒããŒã®æ¡çšãšæè²ã«åãå ¥ããŠããŸãã
ååŽæ°ã¯ãã客æ§ã®æ°æã¡ãçè§£ãããµããŒãã§ãããã¬ãŒããŒããªã¿ã¹ã¿ã€ã«ã®åŒ·ã¿ã§ãããšèããŠããŸãã
ããã«ãããå®å šãã€æ¥œããç°å¢ã§ãã¬ãŒãã³ã°ã«éäžã§ããããã«ãªããåäŸããã顧客ãå®å¿ããŠå©çšã§ããŸãã
å®¶æé£ãã«åªãããžã éå¶ãç®æããŠãããç¹ã«ç£åŸã®ãã€ãšãããªã©ãå°ããåã©ãã®ããæ¹ã«ãšã£ãŠããšãŠãéãããããçæ³ã®å ã®äœåã«æ»ãã®ã«å¬ãããµãŒãã¹ã§ãã
ãå©ä»ãã®ç²Ÿç¥ãšäŒæ¥ç念
ååŽæ°ã¯ããå©ä»ããšããèšèã瀟åã«å«ãã人ã®ããã«çããããšã倧åã«ããŠããŸãã
嵿¥åœåããã®ææŠã𿫿ãçµéšããäžããããšã®éèŠæ§ãåŠã³ãŸããã
RITA GROUPã®çµå¶ç念ã¯ãåŸæ¥å¡ãšé¡§å®¢ã®å¹žãã远æ±ããå°å瀟äŒã«è²¢ç®ããããšã§ãã
ä»åŸã®å±æ
ååŽçŸçŽããã¯ãæ±äº¬é²åºãèŠéã«å ¥ããäŒæ¥ã®æé·ãç®æããŠããŸãã
ãªã¿ã¹ã¿ã€ã«ã¯ãã客æ§ã«å¯ãæ·»ãã人çãå€ãããµãŒãã¹ãæäŸãç¶ããããšãçŽæããŠããŸãã
ååŽçŸçŽããã®æ³ããããžã§ã³ãããªã¿ã¹ã¿ã€ã«ã®ãµãŒãã¹ã«åæ ãããŠããŸãã
çŸåšããªã¿ã¹ã¿ã€ã«ã¯ãå宀ãã³ããŒãã³ã®ããŒãœãã«ãžã ãšããŠã顧客ã®ãã€ãšããæåããµããŒãããä¹å·ãäžå¿ã«ããçŠå²¡3åºèïŒåå€ã»å€©ç¥ã»å°åïŒã»çæ¬2åºèïŒäžéã»æ°åžè¡ïŒ
ã鹿å
å³¶ã»é·åŽã»å²¡å±±ãšèš8åºèå±éäžã
æåã®ãã€ã³ã
- 顧客ç®ç·ã«åŸ¹åºçã«ãã ãã£ããµãŒãã¹
- åŸæ¥å¡ã®æé·ãšå¹žãã远æ±ããçµå¶ç念
- 嵿¥åœåã®æ³ããå¿ãããåžžã«æé·ãç¶ããå§¿å¢
ãããŒãµãŒã¯ã«å°å
¥: RITA-STYLEã¯å
šåºèã«ãããŒãµãŒã¯ã«ãå°å
¥ããåè²ãŠäžä»£ã®é¡§å®¢ãå®å¿ããŠãã¬ãŒãã³ã°ã«éäžã§ããç°å¢ãæäŸããŠããŸãã
æž
æœãªã¹ã¿ãžãª: ã¹ã¿ãžãªã¯åžžã«æž
æœã«ä¿ããã顧客ãå¿«é©ã«ãã¬ãŒãã³ã°ã§ããããã«ããŸãã«æž
æãããŠããŸãã
çµéšè±å¯ãªã¹ã¿ãã: åäŸå¥œãã®ã¹ã¿ãããå€ãã顧客ãšãã®åäŸãã¡ãæž©ããè¿ãå
¥ããŠããŸãã
äŒç€Ÿæ
å ±: RITA-STYLEã¯çæ¬åžã«æ¬ç€Ÿã眮ããä¹å·ãäžå¿ã«8åºèãå±éããŠããããã€ãšããæåç97.8ïŒ
ãå®çŸããŠããŸãã
ãªã¿ã¹ã¿ã€ã«ã®ç¹åŸŽ
ãªã¿ã¹ã¿ã€ã«ã¯ãå®å šå宀ãã³ããŒãã³ã®ããŒãœãã«ãã¬ãŒãã³ã°ãžã ã§ãããLINE@ã§ã®é£äºç®¡çããæ©ã¿çžè«ãå¯èœã§ãã
å°ã£ããšãã¯ãå®¢æ§æºè¶³å®€ãžçžè«ã§ããç¥èãšçµéšè±å¯ãªå¥³æ§ã¹ã¿ããã芪身ã«å¯Ÿå¿ããŸãã
ãã¬ãŒããŒã¯å šå¡å³ãã颿¥ãš150æé以äžã®ç ä¿®ãä¹ãè¶ããæ£ç€Ÿå¡ã§ãã
å®å šå宀ãã³ããŒãã³æå°
ãªã¿ã¹ã¿ã€ã«ã¯ããã©ã€ãã·ãŒãéèŠããå®å šå宀ã®ãã³ããŒãã³æå°ãæäŸããŠããŸãã
ãã®ç°å¢ã¯ãã客æ§ãåšå²ãæ°ã«ããããšãªãããã¬ãŒãã³ã°ã«éäžã§ããããã«èšèšãããŠããŸãã
ãŸããåã ã®ããŒãºã«åãããã«ã¹ã¿ãã€ãºãããããã°ã©ã ããç®æšéæãžã®æçè·é¢ãæäŸããŸãã
 LINE@ãæŽ»çšããé£äºç®¡çãšãµããŒã
ãªã¿ã¹ã¿ã€ã«ã§ã¯ãLINE@ãéããŠé£äºç®¡çã®ãµããŒããè¡ã£ãŠããŸãã
ããã«ãããã客æ§ã¯æ¥åžžç掻ã®äžã§çŽé¢ããé£äºã«é¢ããçåãæ©ã¿ãããã€ã§ãæ°è»œã«å°éã¹ã¿ããã«çžè«ã§ããŸãã
ããã¯ããã€ãšããã®æåã«ãããŠéèŠãªé£äºã®ç®¡çãããã身è¿ã§å¹æçãªãã®ã«ããŠããŸãã
ãå®¢æ§æºè¶³å®€ã§ã®æåããµããŒã
å°ã£ããšãã«ã¯ããå®¢æ§æºè¶³å®€ããããŸããããã§ã¯ãç¥èãšçµéšè±å¯ãªå¥³æ§ã¹ã¿ããããã客æ§ã®æ©ã¿ãåé¡ã«å¯ŸããŠèŠªèº«ã«ãªã£ãŠå¯Ÿå¿ããŸãã
ãã®ãµããŒãäœå¶ã¯ãã客æ§ãå®å¿ããŠãªã¿ã¹ã¿ã€ã«ã®ãµãŒãã¹ãå©çšã§ããããã«ããããã®ãã®ã§ãã
å³ããéžèãã¯ãªã¢ãããããã§ãã·ã§ãã«ãã¬ãŒããŒ
ãªã¿ã¹ã¿ã€ã«ã®ãã¬ãŒããŒã¯ãå³ãã颿¥ãš150æé以äžã®ç ä¿®ãçµãŠéžã°ãããããã§ãã·ã§ãã«ã§ãã
ããã«ãããã客æ§ã¯é«ãå°éæ§ãšè³ªã®é«ãæå°ãåããããšãã§ããŸãããã¬ãŒããŒã®è³ªãããªã¿ã¹ã¿ã€ã«ã®ãµãŒãã¹ã®è³ªã決å®ã¥ããŠããŸãã
ãªã¿ã¹ã¿ã€ã«ã¯ããããã®ç¹åŸŽãéããŠãã客æ§äžäººã²ãšãã®ãã€ãšãããšå¥åº·ã®ç®æšéæãå šåã§ãµããŒãããŠããŸãã
ãªã¿ã¹ã¿ã€ã«ã®ããã©ãŒã¢ãã¿ãŒ
ãã€ãšããã®çå®
ãªã¿ã¹ã¿ã€ã«ã¯ã顧客äžäººã²ãšãã«åãããããŒãœãã«ãã¬ãŒãã³ã°ãšé£äºç®¡çãéããŠãå€ãã®ãã€ãšããæåäºäŸãçã¿åºããŠããŸãã
å ¬åŒãµã€ãã«æ²èŒãããŠããããã©ãŒã¢ãã¿ãŒã®åçã¯ãå®éã«ãªã¿ã¹ã¿ã€ã«ã®ããã°ã©ã ã«åå ããç®ã«èŠããå€åãéãã顧客ã®ãã®ã§ãã
æåäºäŸã®ç޹ä»
40代女æ§: 2ã¶æã§äœé10.5kgæžããŠãšã¹ã17.8cmæžã
30代女æ§: 2ã¶æã§äœé8.6kgæžããŠãšã¹ã13.2cmæžã
20代女æ§: 2ã¶æã§äœé5.6kgæžããŠãšã¹ã15.6cmæžã
ãããã®äºäŸã¯ããªã¿ã¹ã¿ã€ã«ãæäŸãããã¬ãŒãã³ã°ãšé£äºæå°ã®å¹æã瀺ããŠããŸãã
ãã ããçµæã«ã¯å人差ããããåãæéãæ¹æ³ã§å šãŠã®äººãåãçµæãåŸãããããã§ã¯ãããŸããã
ãã€ãšããæåã®ç§èš£
ãªã¿ã¹ã¿ã€ã«ã®ãã€ãšããããã°ã©ã ã®æåã«ã¯ã以äžã®ç¹åŸŽããããŸãã
åå¥ã«ã¹ã¿ãã€ãº: 顧客ã®äœåãç®æšã«åããããã¬ãŒãã³ã°ãã©ã³ã
é£äºç®¡ç: LINE@ãæŽ»çšããé£äºç®¡çã§ãæ¥ã
ã®é£äºã«é¢ãããµããŒãã
å°éãã¬ãŒããŒ: å³ããéžèãšç ä¿®ãçµãå°éãã¬ãŒããŒã«ããæå°ã
ãªã¿ã¹ã¿ã€ã«ã®å£ã³ãè©äŸ¡

å®éã«å©çšãã人ã®å£°
å ¬åŒãµã€ã以å€ã«ãå®éã«ãªã¿ã¹ã¿ã€ã«ã䜿çšãã人ã®å£°ãäžéšç޹ä»ããŸãã
30代女æ§
ãªã¿ã¹ã¿ã€ã«ã«éãå§ããŠ3ã¶æãçµã¡ãŸãããäœèèªçã5%æžå°ããç¹ã«ãè ¹åšããåŒãç· ãŸããŸãããäžå身ãã¹ãããªããŠã倪ããã«ééãã§ããã®ã§å€§æºè¶³ã§ãïŒ
40代女æ§
以åä»ã®ãžã ã§ãã¬ãŒãã³ã°ãåããŸãããã广ãåºãã«æ©ãã§ããŸããããªã¿ã¹ã¿ã€ã«ã«å€ããŠ2ã¶æã§äœéã5kgæžãããŠãšã¹ããã¹ãªã ã«ãªããŸãããèŠãç®ãããã£ãšããŠããšãŠãæºè¶³ããŠããŸãã
30代女æ§
äœåã«ã³ã³ãã¬ãã¯ã¹ããããä»äººã«éåããŠããå§¿ãèŠãããããªãã£ãã®ã§ããªã¿ã¹ã¿ã€ã«ã®å®å šå宀ã§ã®ãã¬ãŒãã³ã°ãé åçã§ããããã©ã€ãã·ãŒãå®ãããéäžããŠãã¬ãŒãã³ã°ã§ããã®ã§å®å¿ã§ãã
40ä»£ç·æ§
ããŒãœãã«ãã¬ãŒãã³ã°ã§ãä»äººã®èŠç·ãæ°ã«ãªã£ãŠããŸãããããªã¿ã¹ã¿ã€ã«ã®å®å šå宀ã§ã¯åšããæ°ã«ããã«éäžã§ããŸãããã€ãšããã«å±ãã«ã¯æé©ãªç°å¢ã ãšæããŸãã
40代女æ§
æ®æ®µããããŸãåããªãçæŽ»ãããŠããã®ã§ããªã¿ã¹ã¿ã€ã«ã§ãã¬ãŒãã³ã°ãå§ããŸãããé±2åã®ãã¬ãŒãã³ã°ã§2ã¶æåŸã«ã¯äœéã5kgæžãããŠãšã¹ãã8cmæžå°ããŸããããã¬ãŒããŒã®ã¢ããã€ã¹ãç確ã§ãé£äºç®¡çãLINEã§ãã£ãããµããŒãããŠãããã®ã§ãç¥èã身ã«ã€ããŸããã
ãããã®å£ã³ãããããªã¿ã¹ã¿ã€ã«ã®ãã¬ãŒãã³ã°ç°å¢ããã¬ãŒããŒã®è³ªãå宀ã§ã®ãã©ã€ãã·ãŒä¿è·ãé£äºç®¡çã®ãµããŒããªã©ãå€ãã®é¡§å®¢ãæºè¶³ããŠããããšãããããŸãã
ãŸãããªã¿ã¹ã¿ã€ã«ã¯ã女æ§ããé«ãè©äŸ¡ãåŸãŠããããšãããããŸãã
女æ§ç®ç·ã§èãããããã¬ãŒãã³ã°ã¡ãã¥ãŒããå®å¿ããŠåã©ãé ãããããµãŒãã¹ãæž æœã§å¿«é©ãªæœèšãªã©ãããã®çç±ãšããŠæããããŸãã
ãªã¿ã¹ã¿ã€ã«ã§ãã¬ãŒãã³ã°ãå§ããŠãçæ³ã®ããã£ãæã«å ¥ããŠã¿ãŠã¯ãããã§ããããã
ãŸãããããã®å£ã³ãã¯äžéšã®å©çšè ã®æèŠã§ãããå šãŠã®å©çšè ã®æèŠã代衚ãããã®ã§ã¯ãããŸãããèå³ãããæ¹ã¯ãå ¬åŒãµã€ãã§ããã«è©³ããæ å ±ã確èªããŠãã ãããã
ãªã¿ã¹ã¿ã€ã«ã®æé
çŸåšå ¬åŒãµã€ãã§ã¯3倧ãã£ã³ããŒã³ã宿œãããŠããŸãã
- äœéšãã¬ãŒãã³ã°0å
- å ¥äŒéæå€§0å
- ãã€ãšãããé£äºBOOKãã¬ãŒã³ã




ãŸãã¯ããžã ã®é°å²æ°ããã¬ãŒããŒãšã®çžæ§ãªã©äœéšããããšãããããããŸãã
ãã²ãç¡ææéã«è©ŠããŠã¿ãŠãèªåã«åã£ãŠããã®ã倿ææã«ããŠãã ãããã


